TruForm Fitness™, LLC is an innovative fitness equipment manufacturer committed to providing the best exercise experience possible to people of all skill levels and backgrounds. Our products use only the highest quality components, are thoroughly tested, and are designed to last. The IsoBar® product line consists of free weight strength training bars that utilize exclusive patent-pending technology to combine both the isolation and range of motion possible with dumbbells along with the balance, simplicity, and racking ability that standard barbells offer. All TruForm™ Fitness products strive to be visually appealing, extremely reliable, technologically advanced, ergonomic, and of premium quality, offering the end user both an effective and enjoyable exercise experience. 

Jeff Jenneve has worked in the engineering and manufacturing field for over 15 years. He has extensive experience with start-up companies, high quality manufacturing (in both military and medical device environments), design engineering, and product development. He has always had a passion for fitness and has been involved with sports and athletics since childhood. This enthusiasm combined with his engineering experience is what led to the formation of TruForm™ Fitness, a company devoted to developing innovative products that provide the best fitness experience possible.